Description

Join us for a FREE digital marketing class taught by Duff Digital Marketing! 

Class name: 🔥Crush Your Competition🔥: A beginner’s guide to mastering your business’s online presence Details:

 This mini course will discuss the 5 key things needed to gain traction online through your website and search engine optimization (SEO). 

Talking Points: 

-Understanding website optimization 

-Website speed (on both mobile and desktop) 

- Content (how much is enough?)

 - Keywords (what are keywords and why are they important/used?)

 - H Tags (what is an H tag? Where are they placed?) 

- Maps (why is it important to have maps embedded?) 

-Citations: What is a citation? How are they used? How many citations do I need? 

- Backlinks: What is a backlink? Why are backlinks important? 

- Google Business Profile (GBP) formerly known as Google My Business (GMB). Do I really need a GBP to be successful online? How do I create a GBP if I don’t already have one? What type of information do I need to include in my GBP? 

- Consistency: Do I need to update my website/GBP? Can’t I just go on autopilot after I’ve done all these things? - Should I be posting to social media? What social media platforms are worth having for my business?